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Back Preserving history with Hard Rock hotels

Hard Rock has created countless iconic venues across the globe. When we helped them expand their famous Guitar Hotel, it marked the beginning of a journey based on partnership and trust.


Hard Rock


Hotel and Hospitality


Hospitality Logistics services enabling first-rate experiences for the guests


  • Extensive support for the Guitar Hotel expansion
  • Successful teamwork on multiple other projects 

Cultural heritage 

Opening a hotel on time requires a transparent and robust supply chain, top quality installation services and a dedicated team managing very specific customer needs. Opening a Hard Rock hotel, however, requires much more. 

The multi-year project of Hard Rock’s ambitious “Guitar Tower” hotel expansion in Fort Lauderdale was only beginning to take shape when the Kuehne+Nagel Hospitality Logistics team decided they couldn’t miss an opportunity to work on such a unique project. 

Kuehne+Nagel has had an ongoing collaboration with Seminole Gaming, the parent company managing the entire operation. As the project consisted of 54 sub-projects with different departments being responsible for the logistics budget, the team worked closely with Purchasing, Gaming, Design, Construction and Legal teams, understanding their requirements to the smallest details to ensure the team was well-equipped to support the customer. 

Building on its rich heritage, Seminole Gaming is developed and managed by the Seminole Tribe of Florida that follows a mix of tribal and US federal laws. Our Legal, Executive, and Risk Management teams succeeded in ensuring that we would obtain all necessary qualifications as their vendor-partner. 

Beginning of the journey

Once the paperwork was finished, our Hospitality team rolled up their sleeves to fulfil all customer`s shipping, customs clearances, warehousing, and delivery needs. In a span of a few months, our partnership grew and apart from Guitar Tower, Seminole Gaming began using our services for other Florida-based Seminole projects like expansion of their casino network. We efficiently worked together transporting and delivering casino poker tables, roulette tables, slot machine bases and parts; along with tables, chairs, bar stools, and carpeting on time.

Our collaboration continued outside of Florida to multiple venues. One of our most memorable projects happened with Hard Rock International on The Vault. The Vault is the high-end, ‘museum’ facility that’s host to their most significant and valuable memorabilia like clothes, musical instruments and autographed items from artists like Michael Jackson, The Beatles, Jimmy Hendricks and thousands of others. Their experts needed help cataloguing thousands of these collectables to ship to their new “secret” location. Right now, our team manages warehouse activities (inbound, storage, outbound and stock transfers) of Hard Rock Memorabilia in three places throughout the US and ships Hard Rock eCommerce on a daily basis. 

Crafting unforgettable experiences

Apart from the projects with Hard Rock International, we also handled furniture renovations for 36 popular Hard Rock Café locations across the US and Europe. The team was particularly excited about refurbishing the original Hard Rock Café in London. For this project, we replaced all the old furniture in the cafe overnight, ensuring that Hard Rock’s guests were able to enjoy their signature breakfast in the morning.  

Today, we continue to work with Hard Rock on different projects, helping them carry their cultural legacy forward. They function out of a place of trust and co-operation with us, focusing more deeply on what matters the most – crafting unforgettable experiences for their guests. 

Since I began working at Kuehne+Nagel, I’ve been lucky to be a part of some truly unique projects. When I heard about Hard Rock’s ambitious “Guitar Tower” hotel/resort expansion in Fort Lauderdale, I thought it would be an exciting journey for my team to embark on.

Stephen Costa, Business Development Manager - Hotel Logistics