In fact, Kuehne+Nagel had already answered customers' concerns by managing their CMO flows while acting as a single point of contact.
By letting CMOs plug into Kuehne+Nagel’s online booking system, the customer gained full visibility of their CMO flows and the temperature along the way. From a cost perspective, the customer gained upfront visibility, whereas before, the logistics bill often came as a surprise.
“And as we started to offer this solution to more and more customers,” Philippe adds, “the solution benefited from a network effect, gaining efficiency. After all, our customers often share CMOs. This means we developed a relational network of CMOs familiar with our systems but also that we could start to consolidate different shipments into one truck, thereby optimizing cost and CO2e footprints.”