Wisam: Many companies operating across the Middle East rely on different customs brokers for each country. Yet, by partnering with one broker, businesses can benefit from standardised procedures, which reduces the risk of errors and discrepancies. A single point of contact also simplifies communication, eliminating the need to coordinate between multiple brokers. At Kuehne+Nagel, we also use tools like Optical Character Recognition (OCR), which learns and adapts to each customer’s documentation format over time, further minimising errors and improving efficiency.
Kuehne+Nagel’s strong presence across all Middle Eastern countries allows us to provide seamless support. I always introduce customers to all National Customs Directors in the relevant countries, creating a direct and trusted connection.